The people who make this place what it is.

There are guests who come in once. There are guests who come back. And then there are the people who walk in on a Tuesday at 4:30, sit at the same end of the bar, and quietly become part of the rhythm of the room. Tavern Insiders is for them.

It is not a punch card. It is not a discount program. It is the way we say thank you to the people who chose this town, chose this restaurant, and keep showing up.

What it means to be an Insider

First access to everything we do next. New menus. Anniversary nights. The Midsummer Local Pour. Steakhouse Sunday when it launches. The Local's Table when we open it. If we're rolling something out, Insiders hear about it before anyone else.

A welcome that means something. When you sign up, we put 100 points in your account on the spot. Think of it as us holding the door open.

Your birthday, on us. Every Insider gets $5 off during their birthday month. Bring people. Order the Tortelli. Let Kensei pour you something good.

Double points every afternoon. Every day from 4 to 6, the Local Pour hours, your points stack twice as fast. The most relaxed two hours in Truckee, working a little harder for you.

Points that travel. Your Insider account works at Truckee Tavern and at Cottonwood. Same account, both restaurants, one community.